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Why Make a Local Connection? 6 Reasons to Market Locally If you don’t have a local marketing strategy and you’re not taking steps to connect with your neighbors, you’re missing out. An online business can and does thrive when they market to its neighbors. And it’s not just an increase in sales...
10 Highly Effective Local Marketing Tips Tip #1: Provide an online free service: Providing a free service on the web is a great way to create brand awareness in your local community. Every time they see your brand somewhere on the street, they will remember you and might stop by your business...
Local Marketing - Dos and Don'ts Do’s: Optimize your website for mobile: Make it easy for customers and followers who use mobile devices, tablets, and Smartphones. Smartphone and tablet users use their mobile devices two to six times a week to search for local businesses. Assure Accurate...
Why Garnering Local Media Attention Pays Off? You have a local newspaper, right? You probably also have local magazine publications and radio stations. Do you know the people who work at these outlets? Have you ever interacted with them? Connecting with local media can, and often is, the first...
Why Reputation Management & How To Respond To Negative Comments? Many businesses don’t know how to handle negative comments posted online, and either ignore them or respond from a position of fear and anger, making the situation worse. If it is overlooked, it can result in negative content...