How To Use Emails to Connect with Your Local Prospects and Customers?
Do you currently use email to market your business?
Most online businesses rely heavily on the power of email marketing. It integrates nicely with social media, content marketing, and even referral marketing. It is, unfortunately, often overlooked when trying to connect with a local audience. But, email can be quite a powerful local connector.
Segmentation
- Many top-tier autoresponders offer segmentation features. This means that you can segment or divide your email list by demographic characteristics and behaviors.
- For example, you can send an email to everyone on your list that lives in Mumbai, or you can send a follow-up email to people who clicked on a link in your prior email.
- Segmentation means that you can send targeted emails to your local audience.
Multiple Lists
- You can also create a specific email campaign to build a local list. For example, if your business is located in Mumbai, you might offer a special offer to Mumbai residents who sign up for your email list.
- You can tie it into a state celebration or a team win to attract attention to your offer. Now you have a designated list of locals for who you can create targeted marketing campaigns.
Use Social Media
- Leverage social media to build your list. You can create a list-building campaign right on your Facebook page.
Send Them Emails They Care About
- When emailing your local list, it’s important to make sure they feel special and valued.
- Consider creating promotions just for your local audience. Again, you can tie these promotions into events that are going on in your community.
- You can also email them about news and information they care about.
- Share your insights about community events and news. Ask questions and get your email audience involved.
A Call-To-Action
- Finally, make sure that your emails include a call to action. If you want to generate a conversation on Facebook, then send a link to your Facebook post and invite comments and thoughts. If you want to drive traffic to a sales page, then invite them to visit the page and include the link.
- Email marketing has a long-standing reputation for being an effective marketing tactic. As technology continues to evolve, you can leverage new email marketing features and tactics to make it even more powerful. Segment, build new lists, and create an online community of local customers and prospects.
- It’s important to keep in mind that small steps in local marketing can often reap large results. Connecting with the right people in your community can expand brand awareness nationwide.
- For example, you might connect with a local customer and build a relationship. They may be the parents of an NFL football player. They talk to their son. Their son mentions your company on social media and boom.
- Now maybe an NFL football player isn’t the type of influence that you need. The point is that influential people are just people. They have connections. They know people and they talk.
Simple local marketing efforts build awareness and increase opportunities, and ultimately they can build a business. At the most basic level, when you connect with local customers and prospects, you make sales and that means profits.
