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How To Use Reviews and Local Search to Build Your Local Community and Customer Base? Consumers tend to search online before they buy products or services. In many instances, review sites will show up at the top of the results. You don’t have to have a brick-and-mortar business to leverage local...
How To Leverage Social Media for Your Local Audience? Social media has a wide reach, right? Facebook says that they have almost 1.4 billion users. That’s a tremendous reach. Even if you only reached 1 percent of them, that’d be significant. The problem is that you won’t likely reach 1 percent of...
How To Leverage Local Marketing to Build Referral and Word-of-Mouth Marketing? Imagine this. You’re out and about. You meet someone. You’re a marketing consultant with an online business that includes information marketing, consulting, and a few affiliate products. The person you meet is actively...
How To Foster a Community Connection? When you make connections within your community, it helps create opportunities for your business. You also establish some of the main triggers that motivate purchases. We’re talking about things like trust, likability, credibility, and more. So how do you get...
Why Make a Local Connection? 6 Reasons to Market Locally If you don’t have a local marketing strategy and you’re not taking steps to connect with your neighbors, you’re missing out. An online business can and does thrive when they market to its neighbors. And it’s not just an increase in sales...