14 Local Marketing Ideas for Your Small Business To More Drive Sales
Constructing a successful organization is all about marketing and positioning your products and services in front of the right audience. If your sales team does not have the best lead flow, you’ll never grow your service.
Whether it relates to your company or not, a local contest gets your name out in the community. Never pass up an opportunity to inform people about your organization. Google has collected web data for millions of regional businesses.
Here are 14 easy ways to publicize your business and bring in more sales opportunities.
1. Participating in Trade Shows.
- These are great ways to meet other business owners and potential customers. Search Google for trade shows and events for your market.
2. Set up, Build, and Maintain a Business Referral Network.
- Find other business owners at trade shows and industry events, and meet with them often.
- Making use of video, podcast,t, and special landing pages provides good value upfront.
3. Give Referrals Often!
- By sending customers from yours to other businesses, they will return the favor.
4. Setting up a Marketing Forum.
- Invite other small business owners to share marketing ideas that have and haven’t worked in your area.
5. Hand Out Flyers/Cards for Other Businesses.
Think about partnerships in your local market Area. If you can connect with other businesses, you win.
6. Set Up Suggestion Boxes.
by using a physical suggestion box in your store or office, an online forum, or both you will be closer to your customers.
7. Use Attractive Business Cards
- Have several cards with you at all times. Make sure to have a CTA and special URLs that visitors will benefit from.
- TIP: Don’t hand out business cards, try to connect first.
8. Do an Advertorial.
- Just buying advertising space is not enough, but building publicity through an actual article in a local publication with an advertisement.
- Contact your local newspaper, and share your idea and how it benefits the community at large.
9. Sponsorship.
- Sponsoring a local sports team, a charity, or an annual event can build brand awareness.
10. Use Postcards.
- They’re cheaper than letters and anyone who handles the mail will see them.
11. Setting up a Contest.
- The local contest gets your name out in the community which is good for your business.
- One can do it online via Facebook, which may be a good place to start.
12. Using Your Voice Mail.
- A missed call means Missing a customer.
- Make sure anyone who calls you will hear something about your product while waiting by adding a Call-To-Action.
13. Use Google My Business
- Google collects web data for millions of local businesses.
- Claim yours, keep it updated, and pay attention to what people are saying. Great ones implement a Local SEO system.
14. Hanging Posters and Flyers at Local Establishments.
- Most important is to get permission to place them.
- The best place is to leave them at the front counter of the office building or local merchant.
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