10 Local Marketing Ideas
Local Marketing ideas are important to get you started within the local community and enjoy its patronage. Consider 10 things you can do to boost awareness of your business within your locale and get more customers through your doors.
1. Focus on Local SEO
- Every Local Business should be investing in local SEO.
- This includes completing your Google My Business listing, getting listed on other local directories, and optimizing your website to rank high in search results.
2. Use Email Marketing
- Email Marketing is a very effective way to keep in touch with past & present customers and gain new ones through a monthly newsletter having deals and discounts that interest them.
- Sending them emails can keep your business top of their mind, motivating past customers to come back to you time and again.
3. Run Full-Fledged Targeted Google and Facebook Ads
- Both Google and Facebook, are 2 of the best search engines in the world, which help a local marketer to target potential customers in your local area by running local ads often for some immediate results from your ad campaigns including increased inquiries and even more sales.
- A well-thought-out advertisement will yield long-term results that include brand awareness and recognition increase, which leads to referrals and sales down the road.
4. Distribute Business Cards, Brochures & Flyers
- They should be eye-catching, explain briefly what you do or offer, and contain all necessary contact information that will keep your business top of mind and may end up in the hands of potential customers you previously hadn’t reached.
5. Do a Giveaway
- Everyone loves free stuff! And is a great way to attract locals to your business by doing giveaways.
- The local marketer could advertise through Social Media, the Local Newspaper, or a nearby Radio Station.
6. Offer Referral Incentives
One can offer Referral Incentives such as discounts or perks to keep past customers coming back to you, and reel in new ones which include their family, friends, and professional connections.
7. Join Your Local Chamber of Commerce
- Considered joining and registering with your local chamber of commerce as a chamber of commerce is a sort of business network with a focus on furthering the interests of local businesses.
- Regardless of whether you’ve heard of or considered joining this type of organization before now, one fact remains.
- You should register as soon as possible so you don’t miss out on any opportunities available to you as a member.
8. Do Some Volunteer Work
- If one is not quite in a position to become a sponsor, then You can do some volunteer work within your community like helping out at local non-profit or charity events which will allow you to meet and interact with locals and may also move the organizations you help to promote your business in some way.
9. Form a Partnership
- It is important to network with local business owners, learn about their products and services, as well as their core values, mission, and customer base and If you find that their businesses complement yours, then a partnership might be worth considering which will lead to finding creative ways to promote one another’s businesses as you’ll have the credibility, good reputation of your partners working in your favor and their “vote of confidence” will give consumers all the more reason to trust and do business with you.
10. Become a Sponsor
- Another way to engage the local community is by sponsoring a local sports team, fundraiser, or support projects or organization by doing so would put your business on the radars of people and generates business for you.